Global and China Digital STB (Set-top Box) Market Report, 2008

This report outlined the global and China set-top box (STB) industry focus on technologies and application markets, as well as the chip manufacturers, CA manufacturers, middleware manufacturers, ODM and STB manufacturers.

Along with the fast deployment of Digital TV (DTV), the sales of STB also achieved a rapid growth. Standard-definition STBs with single receiving function cannot meet the demand as the constant development of various digital broadcasting technologies, such as IPTV, bi-directional wired DTV, ground DTV, and satellite TV. The sales of STB with multiple receiving modes and high-definition STB are growing rapidly.

In 2007, totally 140 million STBs were sold worldwide, the overall sales percentage of satellite STBs was 46%, and IP STB gained the highest sales growth with a figure of 4.53 million, increased by 77% comparing 2006.

In China, during the period of digital conversion of cable TV, most operators chose low-end STBs with basic functions in the virtue of cost efficiency due to the free given of STB to terminal users. In addition, some operators cut down the bidding price and delayed payment due to capital pressure, applying rather pressure on STB manufacturers.

However, along with the operation of HDTV, the requirements from terminal users begin upgrading and the market share of high-end STBs is gradually increasing. In 2007, The sales of HDTV STBs in china increased much compared with 2006. The demand on HDTV STBs in large cities like Beijing and Shanghai are both gradually growing. Not only HDTV STBs, but also PVR STBs is gradually accepted by the market.

By the end of December, 2007, China Ministry of Information Industry issued the standard for card separation of UTI, giving new incentives to STB market. In addition, the reformation of bi-directional networks for cable TV further stimulates the market demand on high-end STBs. In 2007, 19.73 million cable DTV STBs was sold in china, the overall sales percentage for free low-end STB, Single-direction enhanced STB, interactive STB and HDTV was 68%, 17%, 15% and 0.03% respectively.

China has become one of the major STB manufacturing bases in the world, with an integrated industrial chain. There are more than 300 STB manufactures in China. So far, low-end STBs still dominate China market and domestic manufacturers are having the largest cake in the market. Foreign manufacturers are restrained from China’s DTV related policies and the scattered distribution of Chinese DTV operators. Several foreign manufacturers have withdrawn from China market.

TABLE OF CONTENT

1. TECHNOLOGIES AND DEVELOPMENT OF DIGITAL STB

1.1 Definition and Categories
1.2 Components and Operational Principle
1.3 Key Technologies
  1.3.1 Analysis of Main Chip Architecture and Performance
  1.3.2 CA Technology
  1.3.3 MHP Middleware
1.4 Interactive Function
  1.4.1 VOD
  1.5.2 Current Applications of Interactive Function

2. STB APPLICATION MARKETS IN CHINA

2.1 Digitalize of Cable TV
2.2 Satellite TV
2.3 Ground Digital TV
  2.3.1 Development of Mobile TV
  2.3.2 Development of Ground Digital TV Under National Standards
2.4 IPTV
  2.4.1 Global Development and Operational Modes of IPTV
  2.4.2 IPTV Development in China

3. DEVELOPMENT OF DIGITAL STB MARKET AND INDUSTRY

3.1 Industrial Chain of Digital STB
3.2 Related Standards of Digital STB
  3.2.1 Channel Transmission
  3.2.2 Service Standards
  3.2.2.1 DVB-SI
  3.2.2.2 EPG
  3.2.3 Standards for Support System
  3.2.3.1 CA Standard
  3.2.3.2 Middleware Standards
3.3 Global Market and Industry of Digital STB
  3.3.1 Market Share Distribution of Major Global STB Manufacturers
  3.3.2 Transition time for Digital TV in Various Countries
  3.3.3 Industrial Chain of Global Interactive TV
  3.3.4 Card Separation in Foreign Market
  3.3.5 Global Digital STB Market Status
3.4 Status and Development of China Digital STB Market and Industry
  3.4.1 Production
  3.4.2 Card Separation Standards
  3.4.3 Forecast of China Digital STB Market
  3.4.3.1 Sale Forecast of Cable Digital TV STB
  3.4.3.1 Sale Forecast of Ground Digital TV STB
  3.4.3.1 Sale Forecast of Satellite TV STB

4. DIGITAL STB SUPPLIERS

4.1 Market Status of STB Chip
4.2 Major STB Chip Suppliers
  4.2.1 ST
  4.2.2 IBM
  4.2.3 LSI
  4.2.4 NXP
  4.2.5 Fujitsu
  4.2.6 NEC
  4.2.7 Broadcom
  4.2.8 Zoran
  4.2.9 Conexant
  4.2.10 CheerTek
  4.2.11 ATI
  4.2.12 Samsung
  4.2.13 Beijing Haier
  4.2.14 TI
  4.2.15 Intel
  4.2.16 NS
  4.2.17 Hisilicon
  4.2.18 NationalChip
  4.2.19 Shanghai Penstar

5. CA SUPPLIERS

5.1 Market Share Distribution of Major Global CA Manufacturers
5.2 Competition in China CA Market
5.3 Major CA Manufacturers
  5.3.1 NDS
  5.3.2 Nagravision
  5.3.3 Conax
  5.3.4 Irdeto
  5.3.5 Viaccess
  5.3.6 Motorola
  5.3.7 DVN
  5.3.8 CTI
  5.3.9 STV
  5.3.10 ADT
  5.3.11 DTVIA
  5.3.12 LifeView
  5.3.13 Roxus
  5.3.14 Others

6. MIDDLEWARE SUPPLIERS

6.1 Introduction to Middleware
6.2 Major International Middleware Suppliers
  6.2.1 Opentv
  6.2.2 Alticast
  6.2.3 NDS
  6.2.4 Canal+
  6.2.5 Microsoft
  6.2.6 Liberate
6.3 Major Chinese Middleware Suppliers
  6.3.1 DTVIA
  6.3.2 DVN
  6.3.3 HDIC
  6.3.4 Beijing Novel-Tongfang
  6.3.5 Shanghai DigiVision,

7. ODM SUPPLIERS

7.1 CEC Huada
7.2 Beijing Mingxin
7.3 Linpo
7.4 AsiaCom
7.5 Polar Star
7.6 Shanghai Huiguan
7.7 SHIC
7.8 TransVideo

8. MAJOR STB SUPPLIERS

8.1 Coship
  8.1.1 Company Profile
  8.1.2 Sales
  8.1.3 Products
  8.1.4 Partners
8.2 Sichuan Changhong
  8.2.1 Company Profile
  8.2.2 Sales
  8.2.3 Products
8.3 TCL (Shenzhen)
  8.3.1 Company Profile
  8.3.2 Sales
  8.3.3 Products
8.4 Qingdao Hisense
  8.4.1 Company Profile
  8.4.2 Products
8.5 Haier
  8.5.1 Company Profile
8.6 Skyworth (Shenzhen)
  8.6.1 Company Profile
  8.6.2 Operation
  8.6.2 Products
8.7 GNI
  8.7.1 Company Profile
  8.7.2 Products
8.8 DVN
  8.8.1 Company Profile
  8.8.2 Products
8.9 Shanghai DigiVision,
  8.9.1 Company Profile
  8.9.2 Products
8.10 Fuzhou Zhuoyi
  8.10.1 Company Profile
  8.10.2 Products
8.11 Sichuan Jiuzhou
  8.11.1 Company Profile
  8.11.2 Products
  8.11.3 Major Customers
8.12 Chengdu Doyen
  8.12.1 Company Profile
  8.12.2 Products
8.12. 3 Partners
8.13 Tsinghua DTV
  8.13.1 Company Profile
  8.13.2 Products
8.13. 3 Partners
8.14 Langchao
  8.14.1 Company Profile
  8.14.2 Products
8.14. 3 Partners
8.15 Changsha SPM
  8.15.1 Company Profile
  8.15.2 Products
8.16 DareGlobal
  8.16.1 Company Profile
  8.16.2 Products
  8.16.3 Clients
8.17 Konka
  8.17.1 Company Profile
  8.17.2 Operation
  8.17.3 Products
  8.17.4 Clients
8.18 Shenzhen AVIT
  8.18.1 Company Profile
  8.18.2 Products
8.19 ZTE
  8.19.1Company Profile
  8.19.2 Products
8.20 GWI
  8.20.1 Company Profile
  8.20.2 Products
8.21 Dalian Daxian
  8.21.1 Company Profile
  8.21.2 Products
8.22 Tanfang Jade Bird Huaguang
  8.22.1 Company Profile
  8.22.2 Products
8.23 Jiangsu Yinhe
  8.23.1 Company Profile
  8.23.2 Products
8.24 Xoceco
  8.24.1 Company Profile
  8.24.2 Products
8.25 Shenzhen Wanlida
  8.25.1 Company Profile
  8.25.2 Products
8.26 Amoi
  8.26.1 Company Profile
8.27 UT Star
  8.27.1 Company Profile
  8.27.2 Products
8.28 Huawei
  8.28.1 Company Profile
  8.28.2 Products
8.29 Fujian Baotong
  8.29.1 Company Profile
  8.29.2 Products
8.30 Gospell
  8.30.1 Company Profile
  8.30.2 Products
8.31 Jintaike Electronics
  8.31.1 Company Profile
  8.31.2 Products
8.32 PBI-Pro Broadband
  8.32.1 Company Profile
  8.32.2 Products
8.33 Fujian Quanzhou TDX Electronics
  8.33.1 Company Profile
  8.33.2 Products
8.34 Shenzhen MaiWei
  8.34.1 Company Profile
  8.34.2 Products
8.35 Wuhan Long March Launch
  8.35.1 Company Profile
  8.35.2 Products
8.36 DVTe
  8.36.1 Company Profile
  8.36.2 Products
8.37 Shenzhen SDG Information
  8.37.1 Company Profile
  8.37.2 Products
8.38 Sunniwell
  8.38.1 Company Profile
  8.38.2 Products
8.39 Shenzhen Success Digital
  8.39.1 Company Profile
  8.39.2 Products
8.40 Shanghai Sanzhou Xunchi
  8.40.1 Company Profile
  8.40.2 Products
8.41 Dahua Digital
  8.41.1 Company Profile
8. 41.2 Products
8.42 Shenzhen Biaoqi
  8.42.1 Company Profile
  8.42.2 Products
  8.42.3 Case Study
8.43 Wuhan Dongtai
  8.43.1 Company Profile
8.44 Beijing Peony Digital
  8.44.1 Company Profile
  8.44.2 Products
8.45 Wuxi Dongqiang Digital
  8.45.1 Company Profile
  8.45.2 Products
8.46 Bubugao Audiovisual Electronic
  8.46.1 Company Profile
  8.46.2 Products
8.47 Dazheng Information and Technology
  8.47.1 Company Profile
  8.47.2 Products
8.48 Zhejiang Feiyue Network Technology
  8.48.1 Company Profile
  8.48.2 Products
8.49 Desay
  8.49.1 Company Profile
  8.49.2 Products
8.50 BBEF
  8.50.1 Company Profile
  8.50.2 Products

SELECTED CHARTS

Software and Hardware Environment for Digital STBs
Receiver Decoding for DTV Broadcasting
The Basic Principle of Conditional Receiving
Cable Digital TV Users in China, 2003-2011
Newly Added Cable Digital TV Users in China, 2003-2011
Satellite TV Users in China, 2003-2011
Newly Added Satellite TV Users in China, 2004-2011
User Distribution of Global IPTV, 2008Q1
IPTV Users in China, 2004-2011
Industrial Chain of Digital STB
Global Share Distribution of Cable DTV STB according to OEM Market in 2007
Global Sales of STB according to Receiving Modes, 2004-2008
Market Share Distribution of Chinese STB Manufacturers in 2007
China Digital Satellite STB Output, 2003-2011
China IP STB Shipment and Shipment Value, 2005-2011
China Cable DTV STB Sales, 2003-2011
Ground Digital STB Sales in China, 2005-2011
China Digital Satellite STB Sales, 2004-2011
Shipment and Market Share Distribution of Global STB Decoder IC Manufacturers
Cable DTV STB Solutions of ST
IP STB Solutions of ST
Satellite TV STB Solutions of ST
Ground TV STB Solutions of ST
STB Solutions of OMEGA
0210x STB System Solution of IBM
SC2005 STB Solution of LST
AViA-9600 STB Solution of LST
SC2000 STB Solution of LST
Reference Design: Philips Cable TV STB - STB200
Reference Design: Philips Ground TV STB - STB200
Reference Design: Philips Single-chip Satellite TV STB - STB210
Reference Design: Philips PVR and Dual-decoder STB- STB220
Reference Design: Philips IP STB – STB500
Reference Design: Philips Enhanced IP STB – STB810
DTV STB Products of Fujitus
NEC uPD61171 Chip
High-end DTV Solution of Haier– Hi2035
STB Design Platform of TI
STB Solution of TI– DSP DM642
Satellite TV STB Solution of TI
STB Solution of NS – Geode SP1SC21
STB Solutions of WASDL
Market Share Distribution of Major Global CA (for Digital Appliances) Manufacturers in 2007
Market Share Distribution of Chinese CA Manufacturers, 20081H
The Number of NDS Users, 1992-2007
Placement of Middleware in STB
Market Share Distribution of Major Global Middleware (for Interactive DTV STB) Manufacturers in 2007
OpenTV End-to-end Solution
Canal+ Middleware Structure
MBT Framework
SmartMPEG DTV STB Solution of CEC Huada
FTA DVB-T Solution
Internal Function of CT212T Chip
IP STB Solution of AsiaCom
Components and Structure of iCAVA
Hardware Structure of H.264 IPTV STB Solution
Software Strcture of H.264 IPTV STB Solution
Digital STB Sales of Skyworth, 2002-2007
A List of STB Functions
A List of STB Services
China Mobile TV Standards according to City
Current and Future Profit Mode of Digital STB Industry
General DVB Standards and Codes
DTV Transition Time in Europe and the United States
IPTV Service in Partial Countries and Areas
Comparison of Characteristics between card Separation and Integration
Comparison Analysis of Three Major Card Separation Solutions in China
STB Chip (SoC) Catalog of ST
DTV Platform Solutions of ST
Clients of ST
STB Chip Catalog of IBM
Clients of IBM
STB Chip Catalog of NEC
Clients of Broadcom
Satellite STB Chip Catalog of Broadcom
Zoran STB Chip Catalog of Zoran
T Cable/Satellite/Ground TV STB Catalog of Conexant
Categories of Telco/IP TV STB Chip
Clients of Conexant
STB/DTV IC Catalog of CheerTek
SMT-2000C Specifications
Chinese Partners of NDS
Chinese Clients of NDS
CA Catalog of Nagravision
Chinese Clients of Nagravision
Partners and STB Supporters of Mediaguard
CA Catalog of Conax
Clients of Conax
Clients of Irdeto
Chinese Partners of Viaccess
Clients of CTI
Clients of STV
Partners of STV
Clients of DTVIA
Global Users of OpenTV
Global Users of Alticast
Global Users of DNS
Global Users of Canal+
Major Products of Chinese Middleware Manufacturers
STB Solutions of Beijing Mingxin
Cable DTV STB Catalog of SHIC
Categories and Representatives of Chinese DTV STB Manufacturers
Chinese STB Manufacturers and Major Application Markets according to Cities/Provinces
Sales, Unit Price and Turnover of Coship STB in China and International Market, 2003-2007
STB Catalog and Characteristics of Coship
Upstream and Downstream Partners of Coship
STB Catalog and Characteristics of TCL
STB Catalog and Characteristics of Hisense
Digital STB R&D of Haier
STB Catalog and Characteristics of Skyworth
STB Catalog and Characteristics of GNI
STB Sales of DVN
STB Catalog and Characteristics of DVN
STB Catalog of DigiVision