Mobile Phone Application Processor IC (Multimedia IC) Industry Report, 2007-2008

Application processor of a handset is developed for certain specific type of applications of a handset, which can be classified into three types, including an all-round type, a multimedia type and a single-media type. The all-round type has not only the function of a multimedia application processor, but also the ability to run complicated operating system similar to Linux. Vendors of this type include Samsung, ST, TI, Renesas and Marvell. The multimedia type refers to the processors that are capable of processing over two media as usual like image, audio, video and 3D graphics, and most of application processors belong to this type. The single-media type only handles static image or audio, which is not studied in this report.

Emergence of application processor is the outcome of ceaseless innovation and development of mobile phone applications. For the majority of handset manufacturers, they all have rich experience in the design of mobile phone platforms and own intellectual property rights. In early years, those platforms merely served for communication but could do nothing beyond communication. Therefore, application processor came into being. The biggest advantage of application processor lies in its independence from mobile phone communication platform, thus making it flexible and convenient. Also, the design flow is shortened and the existing experiences and IP are brought into full play. Emergence of camera handset has created a great number of application processor producers, specialized in the processing of camera back-end. Baseband vendors as SoC specialists integrated JPEG decoding function of camera back-end into baseband in 1-2 years, resulting in a market downturn for numerous vendors of application processor with JPEG decoding function. However, new application of mobile phone has conduced to another round of usage peak of application processor, and those applications comprise complex operating system, mobile TV, high-quality 3D graphic, 3-megapixel-and-above camera, intelligentization, GPS, high-definition photographing of video flow, etc. Yet, application processor vendors should attend to it that some baseband vendors have integrated the functions supporting 5-mega pixels, 30fps, H.264, MPEG4, H.263 and WMV9 video playing, VGA resolution output and 16-bit color depth into baseband. Those high-performance basebands are expected to be massively applied in mobile phone in 2011, when application processor vendors will face another market downturn.

Presently, there is a design idea, which combines ULC handset design with application processor, in particular the Infineon's ULC handset solutions, indicating an additional huge room for the market of application processor.

TABLE OF CONTENTS

1. BRIEF INTRODUCTION OF HANDSET APPLICATION PROCESSOR

1.1 Brief Introduction of Handset Industry
1.2 Background of Application Processor

2. DRIVING FORCE OF APPLICATION PROCESSOR MARKET

2.1 Smart Phone
2.2 Mobile TV
2.2.1 Brief Introduction of Handset TV
2.2.2 Handset TV Market
2.2.3 Hardware Analysis of DVB-H Handset Sample
2.3 3D Handset
2.4 H.264 Hardware Decoding Handset

3. APPLICATION PROCESSOR INDUSTRY AND MARKET

4. APPLICATION PROCESSOR VENDORS

4.1 TI
4.2 Renesas
4.3 Toshiba
4.4 AMD/ATI
4.5 NVIDIA
4.6 MTEKVISION
4.7 CORELOGIC
4.8 STMicroelectronics
4.9 FREESCALE
4.10 AIT
4.11 MARVELL
4.12 BROADCOM
4.13 Winbond
4.14 Anyka
4.15 Vimicro
4.16 Jade Tech
4.17 Chipnuts
4.18 Samsung

SELECTED CHARTS

Statistics and Forecast of Global Handset Shipment, 2005-2011
Global Market Share of Main Handset Brands, 2007
Forecasted Proportion of Smart Phone Shipment, 2008-2012
Forecasted Proportion of Smart Phone Operating System, 2008-2012
Frequency Spectrum Distribution of Various Mobile TVs
Global Distribution of Mobile TVs by Network
Comparison of Various Mobile TVs
Forecast of TV Handset Shipment by Region, 2006-2012
Forecast of TV Handset Shipment by Technology, 2006-2012
Moving Graphics Engine Roadmap of Epson
Inner Control Flow of S1D13743
H.264 Coder Framework Containing Data Flow and Function Module
Comparison of MPEG-2 and H.264 Decoding Module
Block Diagram of H.264 Decoder
Operation Mode of H.264
Market Share of Global Main Handset Application Processor Vendors, 2007 (by Shipment)
Market Share of Global Main Handset Application Processor Vendors, 2007 (by Sale)
Forecast of Market Share of Global Main Handset Application Processor Vendors, 2008 (by Sale)
Statistics and Forecast of Global Handset Application Processor Market Scale, 2003-2011
Global Handset Application Processor and Average Price Statistics, 2003-2011
Revenue of TI by Product, 2007
Revenue of TI from Handset Products, 2003-2007
Revenue of TI from 3G Handset-based Products, 2003-2007
Block Diagram of OMAP1710
Block Diagram of OMAP2420
Die Microscopic Analysis of TI's Latest Application Processor
Block Diagram of OMAP3420
Block Diagram of OMAP-DM510
Statistics and Forecast of Revenue and Operating Profit of Renesas, FY2004-FT2008
Revenue of Renesas by Product, FY2007
Shipment Statistics and Forecast of SH-Mobile, 2002-2009
Roadmap of SH-Mobile
Roadmap of SH-Mobile G Series
Microscopic Die Chart of SH-Mobile G2 and G3
Structure of SH-Mobile Platform
Hardware Structure of SH-Mobile Platform
Middleware Roadmap of SH-Mobile Platform
Video Middleware Roadmap of SH-Mobile Platform
Audio Middleware Roadmap of SH-Mobile Platform
Application Middleware Cases of WMA
Middleware Structure Cases of Digital TV
Block Diagram of SH-Mobile L3V2
Block Diagram of SH-Mobile UL
Block Diagram of SH-Mobile 3 (SH73180)
Block Diagram of SH-Mobile 3A (SH73380)
Block Diagram of SH7722 (SH-MobileR)
Revenue and Profit of Toshiba Semiconductor, FY2001-FY2010
Revenue of Toshiba by Product, FY2005-FY2009
Investments of Toshiba Semiconductor by Field, FY2003-FY2009
Application Processor Roadmap of Toshiba
Core Structure of Toshiba's Handset Application Processor
Block Diagram of Toshiba's Handset Application Processor
Video Flow Chart of Toshiba's Handset Application Processor
Block Diagram of Nvidia Handset GPU
Organization Chart of Mtekvision
Staff Structure of Mtekvision
Operation Flow of Mtekvision
Global Distribution of Mtekvision
Statistics and Forecast of Sales Revenue of Mtekvision by Product,1999-2008
Accumulated Shipment of Mtekvision's Product Models as of 2007Q2
Block Diagram of MV8720
Overview of Handsets Adopting Mtekvision
Revenue and Gross Profit Margin of CoreLogic, 2003-2007
Revenue of CoreLogic by Product, 2003-2008
Product Roadmap of CoreLogic
Product Technological Roadmap of CoreLogic
SWOT Analysis of CoreLogic
Block Diagram of CL6100
Block Diagram of CL9000
Revenue of ST by Dept., 2005Q1-2007Q4
Revenue of ST by Dept., 2007
NOMADIK Product Roadmap of ST
Block Diagram of STN8815
Features of STN8815
Typical Application of STN8815
Revenue of Freescale by Product, 2007
Roadmap of IMX-series Application Processor
Block Diagram of IMX31
Video Flow of IMX31
Application Example of IMX31
Product Roadmap of AIT
Statistics of Revenue and Operating Profit Margin of Marvell, FY2001-FY2008
Typical Application of Marvell PXA3XX-series Platform
Block Diagram of PXA320
Block Diagram of BCM2722
Revenue and Gross Profit Margin of Winbond, 2006Q2-2008Q1
Revenue and Gross Profit Margin of Winbond by Product, 2006Q2-2008Q1
Revenue of Winbond by Application, 2007Q4 & 2008Q1
Block Diagram of Winbond Application Processor
Revenue and Gross Profit Margin of Vimicro, 2001-2007
Revenue of Samsung Semiconductor by Product, 2007
Block Diagram of S3C6410
Mobile TV Solutions of Samsung
Shipments of Global Top 14 Handset Vendors, 2007
Output of Global Top 15 Handset Manufacturers, 2007
Output, Sales Revenue and Baseband Supplier of 40 Handset Manufacturers in China, 2007-1Q2008
Complexity of H.264 Coding Algorithm
Cost Comparison: H.264 and MPEG4 part2
Overview of Application Processor Vendors
List of Handset Using TI's OAMP Application Processor
Comparison of OMAP3 Series
Comparison of OMAP-DM290, 299, 501, 500, 510
List of Handsets Using SH-Mobile Processor
Comparison of SH-Mobile G2 and SH-Mobile G3 by Feature
List of Handsets Using Toshiba's Application Processor
Handset Multimedia Chips of ATI
List of Handsets Using ATI's Handset GPU
List of Handsets of Using Nvidia's Handset GPU
Features of Nvidia's Handset GPU
Product List of CSP Series
Product List of MVP Series
Product List of MMP Series
Overview of Freescale's Application Processors
Comparison of AIT Product Features
Overview of Winbond's Application Processors
Handset Multimedia IC Products of Vimicro
Overview of Samsung's Application Processors
Comparison of the Cost of Mainstream Solutions for Handheld GPS Navigator