Sportswear Market Research (China)

Instruction: the report involves statistics, research and analysis of major Cosmetics enterprises of China, including French L’Oreal Group,Procter & Gamble,American Amway,Amway (Guangzhou) Co., Ltd,Japanese Shiseido,Unilever, Shanghai Jiahua,Beijing dabao Factory, Hubei Cbons Group,Olive Cosmetics(Chongqing) Co., Ltd.

CONTENTS

CHAPTER 1 THE RELATED DEFINITION OF SPORTSWEAR MARKET AND ITS INVESTMENT CHARACTERISTICS

PART I THE RELATED DEFINITION OF SPORTSWEAR MARKET AND CLASSIFICATION
  I Concepts of sportswear
  II Classification of sportswear
  III Statistical classification of sportswear by National Statistics Department
PART II CHARACTERISTICS OF SPORTSWEAR INDUSTRY
  I Variety of sportswear’s brand, and the occupation of high-level market by overseas famous brands
  II Sportswear industry is a labor intensive industry
  III High specialty of sportswear industry
  IV The fashionable feature of sportswear
  V Brand effect of sportswear
  VI The dress patterns are easily imitated
  VII There are many related industries

CHAPTER 2 SPORTSWEAR MARKET’S STATUS IN QUO

PART I GENERAL SITUATION OF WORLD SPORTSWEAR MARKET
  I The status in quo of world sportswear market and its development
  II Sportswear market distribution situation of the world
PART II THE STATUS IN QUO OF CHINESE SPORTSWEAR MARKET
  I General situation of chinese athletics and leisure sportswear indusrtry
  II The brand analysis of the synthetic market share of sneaker(travel shoes and gym shoes) from 2001 to 2006
  III The development situation of sportswear market in 2002-2006 in China
  IV The area distribution of Chinese sportswear supply
PART III THE PROBLEMS OF CHINESE MARKET AND THE SUGGESTIONS
  I Low brand recognition and small scale
  II Low technology content and slow speed of information transfer
  III Large scale of counterfeit and fakement
  IV Poor management
  V Poor social sevices mechanism

CHAPTER 3 THE ANALYSIS OF THE IMPORT AND EXPORT OF CHINESE SPORTSWEAR

PART I THE ANALYSIS OF IMPORT OF CHINESE SPORTSWEAR
  I the import situation of sportswear
  II The situation of spotrswear import from 2003 to April in 2004
  III The situation of sneaker import
PART II THE ANALYSIS OF EXPORT OF CHINESE SPORTSWEAR
  I The export situation of sportswear
  II The situation of all kinds of spotrswear export from 2003 to April in 2004
  IV The export situation of sneaker
  V The analysis of competing power of Chinese sports cloths and sneaker
  VI The problems and the contermeasures of chinese sportswear export
PART III THE TRADE BARRIERS OF CHINESE SPORTSWEAR EXPORT AND THE RELATED COUNTERMEASURES
  I the analysis of trade barries of chinese sportswear export
  II The contermeasure of Chinese sportswear corporation for export expention

CHAPTER 4 AN ANALYSIS OF MAIN EXPORT MARKET OF OUR COUNTRY’S SPORTSWEAR

PART I THE AMERICA
  I The America’s Sports wears Market of 2002—2003
  II the America Sports shoe Market
PART II MARKETS OF MAIN EUROPEAN UNION COUNTRIES
  I An analysis of European Union’s macroeconomics and clothes market
  II the consumption situation of sports wears in European Union market
  III European Union Sports wears Market Capacity and Market Status in Main Countries

CHAPTER 5 THE DEMAND SCALE AND FORECASTING OF SPORTSWEAR MARKET

PART I THE FORECASTING OF THE SCALE OF INTERNATIONAL SPORTSWEAR MARKET
  I the situation of international expenditure of family sports
  II the market scale of sportswear
  III The forecasting of development of sportswear market scale
PART II THE FORECASTING OF THE SCALE OF CHINESE SPORTSWEAR MARKET
  I THE CHANGES OF CHINESE FAMILY SPORTS EXPENDITURE
  II the situation of Chinese expenditure of family sports
  III The forecasting of the scale of Chinese sportswear market

CHAPTER 6 AN ANALYSIS OF SPORTS WEARS CONSUMERS

PART I MARKET SEGMENTATION OF SPORTSWEAR CONSUMERS
  I Demographic segmentation in our country and demographic structure of sports wear market
  II Age Structure segmentation and Consumption Structure of Sports wears Market
  III consumer benefit segmentation and sportswear consumption market structure
  IV Geographic Segmentation and Sportswear Market
PART II A MARKET ANALYSIS OF THE YOUNG AND MIDDLE-AGED CONSUMERS IN TARGET MARKET
  I An Analysis of Target Consumers Composition, who are young or middle-aged
  II an Analysis of the Young’s Sports Clothes Consumption
PART III INFLUENCING FACTORS OF CONSUMERS’ SPORTSWEAR PURCHASE
  I Consumers’ Personal Factors
  II Social Factors
  III Enterprises and Products Factors
PART IV AN ANALYSIS OF CONSUMERS’ PURCHASE PREFERENCE
  I Price Preference
  II Brand Preference
  III Color Preference

CHAPTER 7 AN ANALYSIS OF SPORTSWEAR’S DISTRIBUTION CHANNEL

PART I THE DOMESTIC SPORTSWEAR’S DISTRIBUTION CHANNEL IN CHINA
  I Large Malls and Department Stores
  II Common Marketplace and Clothes Shop
  III Sportswear Specialty Shop
  IV Emporium, Supermarket and Chain Stores
  V Wholesaling Market
  VI Mail Order
  VII Sales on Internet
PART II THE FOREIGN SPORTSWEAR’S DISTRIBUTION CHANNEL SYSTEM AS A REFERENCE TO CHINA
PART III DEVELOPING INTERNATIONAL MARKET MODES OF CHINA’S SPORTSWEAR ENTERPRISES
  I Successful Modes of Sportswear Corporation for Reference
  II the Ways for Domestic Sportswear Enterprises to Develop International Market

CHAPTER 8 THE COMPETITIVE STRUCTURE OF SPORTSWEAR MARKET

PART I THE COMPETITIVE STRUCTURE OF CHINESE SPORTSWEAR MARKET IN 2002
PART I THE ANALYSIS OF COMPETITIVE STRUCTURE OF CHINESE SPORTSWEAR MARKET IN 2003
  I Which is the stronger, the domestic products or the foreign ones
  II Lining is challengeing the international famous brands powerfully but Anta and Dobule Star still lack of competative power

CHAPTER 9 AN ANALYSIS OF INTERNATIONAL FAMOUS

Sportswear Brands
PART I NIKE
  I A Brief Introduction of Nike Background
  II The Sales and Profit Status of Nike Company in the Past Years
  III An Analysis of Its Operation in China
PART II ADIDAS
  I A general introductiono about Adidas corporation
  II The market competing strategies of Adidas in Chinese market
PART III REEBOK
  I The management of Reebok International Ltd.
  III The way of Reebok to develop China’s market
PART IV CONVERSE
  I INTRODUCTION
  II The expansion of Converse in China
  III The competing strcture of Converse in China and Lining, the domestic brand

CHAPTER 10 AN ANALYSIS OF SOME CHINA’S

Famous Brands
PART I LI-NING
  I Products Information of Li-ning Company
  II Operation Analysis of Li-ning Company in 1995~2007
  III Li-ning Company’s Products Sales Analyses by product category or geographic areas
  IV The Sales Network of Li-ning Company
  V Promotion Strategy of Li-ning Brand from 2002~2007
PART II KANGWEI
  I A Brief Introduction of Nike Background
  II Operation Indexes of Kangwei Group in 2007
  III Product Category of Kangwei Company in spring of 2007
  IV Sports fashion Belief of Kangwei from 2002 to 2007
PART IV ANTA
  I A Brief Introduction of Nike Background
  II the Operation Indexes of Anta in 2007
  III Anta’s Development Way in building Domestic Sportswear Brand Facing competition from both at home and abroad
  V Marketing Strategies of Anta
PART V DOUBLESTAR
  I A Brief Introduction of Doublestar Background
  II An Economic Achievement Analysis of Doublestar Group in 2002
  III An Operation Performance Analysis of Qingdao Doublestar Group Holding Company------ Qingdao Doublestar Company Ltd.
  IV Market and Brand Strategies of Doublestar Group in 2002~2003

TABLE CONTENTS

TABLE 1 FEATURES OF DIFFERENT NEED LEVELS OF SPORTSWEAR AND INFLUENCING FACTORS
TABLE 2 CLASSIFICATION OF SPORTSWEAR AND THEIR FEATURES
TABLE 3 STATISTICAL CLASSIFICATION OF SPORTSWEAR IN CHINA BY NATIONAL STATISTICS DEPARTMENT
TABLE 4 1996-2010 CLOTHES TRADE AND SPORTSWEAR TRADE OF WORLD
TABLE 5 THE GROWTH OF SPORTSWEAR TRADE IN THE WHOLE WORLD
TABLE 6 TRADE TRENDS OF SPORTSWEAR OF THE WORLD
TABLE 7 CHANGE TENDENCY OF SPORTSWEAR SELLING OF THE WORLD
TABLE 8 TENDENCY OF SPORTSWEAR SELLING OF THE WORLD
TABLE 9 DISTRIBUTION AND DEVELOPMENT OF GROSS SALES OF SPORTSWEAR IN THE WORLD BEFORE 2001
TABLE 10 DISTRIBUTION SITUATION OF SPORTSWEAR IN 2000 (UNIT: A HUNDRED MILLION DOLLAR, 100000000$)
TABLE 11 BRITISH SPORTS WEAR MARKET SITUATION FROM 1993 TO 1997
TABLE 12 MARKET SITUATION OF FIRST TEN SNEAKER BRANDS AT HOME IN 2001
TABLE 13 SNEAKER BRANDS OF FIRST TEN SYNTHETIC MARKET SHARES IN 2001
TABLE 14 THE COMPARISON OF INDICATORS OF THE FIRST SNEAKER BRAND IN 2001
TABLE 15 MARKET SITUATION OF TEN SNEAKER BRANDS AT HOME IN 2002
TABLE 16 THE COMPARISON OF DOMESTIC SNEAKERS’ SYNTHETIC MARKET SHARE, SALE AMOUNT SHARE, COVERING SURFACE OF MARKET IN 2002
TABLE 17 DISTRIBUTION OF SNEAKER BRANDS OF FIRST TEN SYNTHETIC MARKET SHARES IN 2002
TABLE 18 SNEAKER’S SALES AMOUNT OF EACH MONTH IN2002(UNIT: HUNDRED PAIRS)
TABLE 19 COMPARISON OF SNEAKER SALES IN EACH MONTH IN 2001 AN IN 2002
TABLE 20 COMPARISON AND ANALYSIS OF DOMESTIC SPORTS BRANDS
TABLE 21 THE AREA DISTRIBUTION OF CHINESE SPORTSWEAR COMPANY
TABLE 22 STRUCTURE OF OWNERSHIP OF CHINESE SPORTSWEAR COMPANY
TABLE 23 THE AMOUNTS OF THE IMPORT AND EXPORT OF SPORTSWEAR FROM 1999 TO 2003
TABLE 24 THE SUM OF THE IMPORT AND EXPORT OF SPORTSWEAR FROM 1999 TO 2003
TABLE 25 THE CHANGES OF THE AMOUNT OF IMPORT SPORTSWEAR FROM 1998 TO 2003
TABLE 26 THE CHANGES OF THE SUM OF IMPORT SPORTSWEAR FROM 1998 TO 2003
TABLE 27 THE CHANGES OF AVERAGE IMPORT PRICE PER UNIT OF SPORTSWEAR FROM 1998 TO 2003
TABLE 28 THE IMPORT SITUATION OF ALL KINDS OF SPORTSWEAR IN 2003
TABLE 29 THE IMPORT AMOUNT OF ALL KINDS OF SPORTSWEAR AND ITS PROPORTION STRUCTURE OF THE IN 2003
TABLE 30 THE IMPORT SUM OF ALL KINDS OF SPORTSWEAR AND ITS PROPORTION STRUCTURE OF THE IN 2003
TABLE 31 THE IMPORT SITUATION OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN 2004
TABLE 32 THE PROPORTION STRUCTURE OF THE IMPORT AMOUNT OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN 2004
TABLE 33 THE PROPORTION STRUCTURE OF THE IMPORT SUM OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN 2004
TABLE 34 THE CHANGES OF THE AMOUNT OF IMPORT SNEAKER FROM 1998 TO 2001
TABLE 35 THE CHANGES OF THE SUM OF IMPORT SNEAKER FROM 1998 TO 2001
TABLE 36 THE CHANGES OF THE AVERAGE PRICE PER UNIT OF IMPORT SNEAKER FROM 1998 TO 2001
TABLE 37 THE CHANGES OF THE AMOUNT OF EXPORT SPORTSWEAR FROM 1998 TO 2003
TABLE 38 THE CHANGES OF THE SUM OF EXPORT SPORTSWEAR FROM 1998 TO 2003
TABLE 39 THE CHANGES OF AVERAGE EXPORT PRICE PER UNIT OF SPORTSWEAR FROM 1998 TO 2003
TABLE 40 THE EXPORT SITUATION OF ALL KINDS OF SPORTSWEAR IN 2003
TABLE 41 THE EXPORT AMOUNT OF ALL KINDS OF SPORTSWEAR AND ITS PROPORTION STRUCTURE OF THE IN 2003
TABLE 42 THE EXPORT SUM OF ALL KINDS OF SPORTSWEAR AND ITS PROPORTION STRUCTURE OF THE IN 2003
TABLE 43 THE EXPORT SITUATION OF SPORTSWEAR FROM JANUARY TO APRIL IN 2004
TABLE 44 THE PROPORTION STRUCTURE OF THE EXPORT AMOUNT OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN 2004
TABLE 45 THE PROPORTION STRUCTURE OF THE IMPORT SUM OF ALL KINDS OF SPORTSWEAR FROM JANUARY TO APRIL IN 2004
TABLE 46 THE MAIN SPORTSWEAR EXPORT COUNTRIES AND AREAS OF CHINA IN 2003
TABLE 47 TABLE 47 THE MAIN SPORTSWEAR EXPORT COUNTRIES AND AREAS OF CHINA FROM JANUARY TO APRIL IN 2004
TABLE 48 THE CHANGES OF THE AMOUNT OF SNEAKER EXPORT FROM 1998 TO 2001
TABLE 49 THE CHANGES OF THE AMOUNT OF EXPORT SNEAKER FROM 1998 TO 2001
TABLE 50 THE CHANGES OF THE AVERAGE PRICE PER UNIT OF EXPORT SNEAKER FROM 1998 TO 2001
TABLE 51 THE CHANGES OF COMPETING POWER COEFFICIENT OF SPORTS WEAR FROM 1998 TO 2001
TABLE 52 THE CHANGES OF COMPETING POWER COEFFICIENT OF SNEAKER FROM 1998 TO 2001
TABLE 53 THE SALES REVENUE OF 1997~2002 AMERICA FRANCHISE SPORTS WEARS MARKET
TABLE 54 MARKET SHARES OF BRAND SPORTS SHOES IN AMERICA IN 2006
TABLE 55 THE AMERICA SPORTS SHOE SALES CHART OF 2006
TABLE 56 THE AMERICA SPORTS SHOE SALES REVENUE AND SALES QUANTITY STATISTICS OF 1992-1996
TABLE 57 INFORMATION ABOUT THE AMERICA SPORTS SHOE TOTAL SALES REVENUE CHANGES OF 1992-2003
TABLE 58 TYPE STATISTICS OF SPORTS EQUIPMENTS BOUGHT BY AMERICAN CONSUMERS (THE UNIT OF SPORTS EQUIPMENTS REVENUE: ONE MILLION US$)
TABLE 59 THE CHANGE TREND CHART OF THE AMERICA SPORTS PRODUCTS FROM 1995 TO 2002
TABLE 60 SPORTS PRODUCTS MARKET STATUS IN MAIN COUNTRIES (UNIT: US $)
TABLE 61 SPORTS PRODUCTS MARKET STATUS IN MAIN EUROPEAN COUNTRIES
TABLE 62 ANNUAL EXPENSES OF SPORTS PRODUCTS OF MAIN EUROPEAN COUNTRIES RESIDENTS
TABLE 63 THE COMPARISON BETWEEN THE TOTAL ANNUAL EXPENDITURE OF FAMILY SPORTS AND THEIR GDP IN JAPAN AND PARTS OF EUROPEAN COUNTRIES(GROSS DOMESTIC PRODUCT)
TABLE 64 THE DISTRIBUTION OF INTERNATIONAL SPORTSWEAR MARKET
TABLE 65 THE CHANGES OF INTERNATIONAL CLOTHES MARKET STRUCTURE IN FOLLOWING YEARS
TABLE 66 INTERNATIONAL CLOTHES MARKET STRUCTURE IN 2004
TABLE 67 INTERNATIONAL CLOTHES MARKET STRUCTURE IN 2010
TABLE 68 THE CHANGES OF CHINESE FAMILY SPORTS EXPENDITURE FROM 1991 TO 1999(UNIT :RMB)
TABLE 69 THE STRUCTURE OF CHINESE EXPENDITURE OF FAMILY SPORTS FROM1991 TO 1999(UNIT:%)
TABLE 70 THE SPORTS CONSUME STRUCTURE OF CHINESE CITY AND COUNTRY PEOPLE IN 2000
TABLE 71 THE SITUATION OF THE EXPENDITURE OF CHINESE SPORTSWEAR FROM 1991 TO 2000
TABLE 72 THE CHANGES OF THE TOTAL EXPENDITURE ON SPORTS CLOTHES IN CHINA IN RECENT TEN YEAS
TABLE 73 THE CHANGES OF THE TOTAL EXPENDITURE ON SNEAKER IN CHINA IN RECENT TEN YEAS
TABLE 74 THE CHANGES OF THE TOTAL EXPENDITURE ON SPORTS CLOTHES AND SNEAKER IN CHINA IN RECENT TEN YEAS
TABLE 75 THE CHANGES OF THE MARKET DISTRIBUTION OF SPORTS CLOTHES AND SNEAKER IN CITY AND COUNTRY IN CHINA IN RECENT TEN YEAS
TABLE 76 THE CHANGE STATUS OF OUR COUNTRY’S MALE AND FEMALE POPULATION IN RECENT
TABLE 77 TOTAL POPULATION AND GENDER RATIO IN ALL AREAS OF OUR COUNTRY IN 2000
TABLE 78 AGE STRUCTURE DISTRIBUTION CHART IN ALL AREAS OF OUR COUNTRY IN 2000
TABLE 79 DEMAND CHARACTERISTICS AND INFLUENCING FACTORS OF SPORTS CONSUMERS IN DIFFERENT AGE SEGMENTS
TABLE 80 RURAL AND URBAN DEMOGRAPHIC CHANGES INFORMATION IN CHINA IN RECENT YEARS
TABLE 81 URBAN RESIDENTS’ SPORTSWEAR CONSUMPTION AND CLOTHES CONSUMPTION STATUS QUO
TABLE 82 CONSUMER PROPORTION GRAPH OF SPORTS WEAR MARKET
TABLE 83 THE YOUNG’S CONSUMPTION STRUCTURE IN BEIJING AND SHANGHAI
TABLE 84 THE YOUNG’S CONSUMPTION BELIEF
TABLE 85 THE YOUNG’S PERSPECTIVE TO BRAND SPORTSWEAR
TABLE 86 THE YOUNG’S ATTITUDE TO BRAND SPORTSWEAR
TABLE 87 THE YOUNG’S ATTITUDE TO BRAND SPORTSWEAR’S DISCOUNT CONSUMPTION
TABLE 88 THE YOUNG’S PERSPECTIVE TO COUNTERFEIT BRAND SPORTSWEAR
TABLE 89 A COMPARISON CHART OF CONSIDERED FACTORS WHEN THE YOUNG BUY SPORTS SHOE
TABLE 90 THE TREND CHART OF THE YOUNG’S SPORTS SHOE PRICE CHANGES
TABLE 91 THE RATIO OF FAMOUS BRAND SNEAKERS CONSUMERS BOUGHT
TABLE 92 THE QUANTITY OF FAMOUS BRAND SNEAKERS CONSUMERS BOUGHT
TABLE 93 THE BRAND DISTRIBUTION OF YOUNG’S SPORTS SHOE
TABLE 94 THE YOUNG’S FAVORITE COLOR OF THEIR SPORTS SHOE
TABLE 95 THE COMPARISON BETWEEN SALE AGENT AND BUY-OUT
TABLE 96 THE ON-LINE SALES REVENUE OF THE AMERICA’S CLOTHES FROM 1995 TO 2000
TABLE 97 MARKET SITUATION OF FIRST TEN SNEAKER BRANDS AT HOME IN 2002
TABLE 98 MARKET SHARES OF CHINESE MAIN SPORTSWEAR BRANDS
TABLE 99 THE BRAND LOYALTY OF CHINESE CONSUMERS TO THE MAIN BRADS IN 2003
TABLE 100 GLOBAL SALES REVENUE OF NIKE IN 2000~2001
TABLE 101 THE SCHEDULE OF GEOGRAPHIC DISTRIBUTION IN THE WORLD OF NIKE’S FOOTWEAR
TABLE 102 THE TREND CHART OF GEOGRAPHIC DISTRIBUTION IN THE WORLD OF NIKE’S FOOTWEAR
TABLE 103 THE SCHEDULE OF GEOGRAPHIC DISTRIBUTION IN THE WORLD OF NIKE’S APPAREL
TABLE 104 THE TREND CHART OF GEOGRAPHIC DISTRIBUTION IN THE WORLD OF NIKE’S APPAREL
TABLE 105 OPERATION STATUS OF NIKE ( SUZHOU) SPORTS PRODUCTS COMPANY. LTD IN 2002
TABLE 106 THE SALES OF ADIDAS IN THE WHOLE WORLD FROM 2000 TO 2004
TABLE 107 THE WORLDWIDE SALE REVENUE OF REEBOK INTERNATIONAL LTD., FROM 2002 TO 2004
TABLE 108 THE AREA SALES OF REEBOK INTERNATIONAL LTD., FROM 2002 TO 2003
TABLE 109 THE FEATURES OF REEBOK PRODUCTS
TABLE 110 THE ANNUAL SALES REVENUE OF LI-NING COMPANY IN 1995~2004
TABLE 111 THE ANNUAL SALES REVENUE OF LI-NING COMPANY IN 2002~2004
TABLE 112 A SCHEDULE OF SALES REVENUE OF LI-NING COMPANY BY PRODUCT CATEGORY IN 2001~2004
TABLE 113 A TREND CHART OF SALES REVENUE OF LI-NING COMPANY BY PRODUCT CATEGORY IN 2001~2004
TABLE 114 A SCHEDULE OF SALES REVENUE OF LI-NING COMPANY BY BAND IN 2002~2004
TABLE 115 A TREND CHART OF SALES REVENUE OF LI-NING COMPANY BY BRAND IN 2002~2004
TABLE 116 SALES REVENUE PERCENTAGE OF EVERY DISTRIBUTION CHANNEL IN LI-NING
TABLE 117 THE TOTAL SHOPS QUANTITY OF LI-NING COMPANY FROM 2003 TO 2004
TABLE 118 THE SHOPS QUANTITY WITH LI-NING BRAND OF LI-NING COMPANY FROM 2003 TO 2004
TABLE 119 PRODUCT LINE STRUCTURE OF KANGWEI
TABLE 120 OPERATION STATUS OF KANGWEI GROUP IN 2002
TABLE 121 INCOME STATEMENT OF ANTA (FUJIAN ) SHOE COMPANY LTD IN 2002
TABLE 122 THE TABLE OF MAIN ECONOMIC INDEXES OF DOUBLESTAR GROUP LTD. IN 2002
TABLE 123 BALANCE SHEET OF DOUBLESTAR GROUP LTD. IN 2002
TABLE 124 INCOME STATEMENT OF DOUBLESTAR GROUP LTD. IN 2002
TABLE 125 A COMPARISON TABLE OF QINGDAO DOUBLESTAR COMPANY. LTD. FROM 1996~2003
TABLE 126 A SCHEDULE OF DOUBLESTAR’S MAIN BUSINESS BY INDUSTRY OR PRODUCT IN 2003
TABLE 127 A SCHEDULE OF DOUBLESTAR’S MAIN BUSINESS GEOGRAPHICALLY