Stevia & Stevioside Market Research (China)

Stevioside, the main sweet component in the leaves of the stevia plant, about 300 times sweeter than table sugar, is an excellent substitute for sugar, as the incidence of type-2 diabetes and obesity is sharply increasing in the world. It can be used by diabetics, obese persons and patients suffering from phenylketonuria, an illness which requires a strict diet without artificial sweeteners such as aspartame.

Stevia and stevioside have been permitted as food additives in Brazil, Korea, Japan and China. In the United States, they are permitted as a dietary supplement. Recently, large company groups, such as Cargil and Coco Cola have been making effort to widening the market of the United States, and the market potential for stevioside would be great, with the gradual opening of the US market.

China has been the largest stevioside supplier in the world in recent years, though its domestic stevioside market is relatively small. In 2007, about 81% of Chinese stevioside is exported.

Both the stevia planting and stevioside production are undergoing changes in China in recent years, driven by the overseas demand trend.

The increasing demand of high purity stevioside and A3 products from the overseas market, drives the development of domestic steviosdie industry, but the impact of this trend is only limited to the large-scale stevioside producers in China who master the production technology of high purity stevioside and A3 products, while for the small-scale enterprises, who can only produce ordinary stevioside, it is hard for them to get more benefits than before from stevioside export, despite there’s increasing overseas demand for high purity stevioside and A3 products.

China’s plantation area of stevia leaves with high glycoside and A3 content will continue to expand in the future since 2007, and the proportion of common stevia leaves will continue to decline, though there are regional differences.

This report provides an in-depth analysis of China’s stevia planting situation and stevioside production and market situation.

TABLE OF CONTENT

  Executive Summary
  Methodology & introduction

I SUPPLY AND DEMAND OF STEVIA & STEVIA LEAVES IN CHINA

I-1 Brief Introduction to Stevia and Stevia Leaves
  I-1.1 Brief Introduction to Botanical Property of Stevia and Stevia Leaves
  I-1.2 Brief Introduction to Development of Stevia in China
  I-1.3 Species of Stevia in China
I-2 Planting of Stevia
  I-2.1 Propagation
  I-2.2 Cultural Practices
  I-2.3 Pests
I-3 Collection of Stevia Leaves
I-4 Packet and specifications of stevia leaf
I-5 Agronomy cost estimate of stevia producer in China
I-6 Output and Distribution of Stevia
  I-6.1 Output of Stevia in recent years
  I-6.2 Summary of Stevia plantation bases in recent years
  I-6.3 Distribution of Stevia plantation bases in 2006
  I-6.4 Forecast on stevia planting area in China in 2008
I-7 Purchasing Channels for Stevia Leaves in China
I-8 Pricing of Stevia Leaves in China
I-9 Import and Export Situation of stevia leaf in recent three years.
I-10 Demand of Stevia leaves in China
I-11 Patents of Stevia
  I-11.1 Patents About Planting
  I-11.2 Patents About Species
  I-11.3 Patents About Applications

II SUPPLY AND DEMAND OF STEVIOSIDE IN CHINA

II-1 Brief Introduction to Stevioside
II-2 History of Stevioside Production in China
II-3 Current Situation of Stevioside Industry in China
  II-3.1 Summary of Manufacturers
  II-3.2 Summary of Production
  II-3.3 Packet and Specifications of Stevioside
II-4 Types and cost of products process use of China companies
II-5 Pricing of Stevioside in Recent Years and Its Trend in Future
II-6 Export and Import Analysis of Stevioside from 2003 to 2005
II-7 Demand and Consumption of Stevioside in China
  II-7.1 Market Size in Major End Use Segments
  II-7.2 Brief Introduction to Stevioside Application Situation in Major End Use Segments
II-8 Forecast of Stevioside in China
II-9 The Patents of Stevioside
  II-9.1 Patents About Refined Technology
  II-9.2 Patents About A3 Extraction
  II-9.3 Patents About Enzymatic-modified Stevioside
  II-9.4 Patents About Peculiar Smell Removal
  II-9.5 Patents About Application in Glycoside
  II-9.6 Patents About Other Applications

III CONCLUSION, OPPORTUNITIES AND RECOMMENDATION

IV APPENDIX

IV-1 Brief Introduction to Major Research Institutes in China
  IV-1.1 Nanjing Zhongshan Arboretum
  IV-1.2 Yunnan Flavor Biology Research Institute
  IV-1.3 CAS Zhejiang Semi-tropical Crop Research Institute
  IV-1.4 The Standard of Stevia Dry Leaf in China (Tentative Specifications)
IV-2 Introduction to Major Stevioside Manufacturers in China
  IV-2.1 Jiangxi Ganzhou Julong high-tech Food Industry Co., Ltd.
  IV-2.2 Shandong Huaxian Stevia Co., Ltd.
  IV-2.3 Heilongjiang Hailin Stevioside Factory
  IV-2.4 Shandong Qingdao Runde Biotechnology Co., Ltd.
  IV-2.5 Henan New Industrial Business Center Stevioside Products Co., Ltd.
  IV-2.6 Shandong Aoxin Stevia products Co., Ltd.
  IV-2.7 Heilongjiang Haerbin Green Leaf Sci & Tech Development Co., Ltd.
  IV-2.8 Shandong Qufu Xiangzhou Stevia Products Co.Ltd
  IV-2.9 Shandong Haigen Stevia Products Co., Ltd.
  IV-2.10 Anhui Gold-Land Crude Foliage Technology Co.,Ltd.
  IV-2.11 Jiangsu Nantong Huakang Stevioside Co., Ltd.
  IV-2.12 Shandong Jining Yunhe Stevioside Co., Ltd.
  IV-2.13 Henan Aerospace Zhengyang Stevia Products Co., Ltd.
  IV-2.14 Shandong Bona Stevia Products Co., Ltd.
  IV-2.15 Liaoning Panjin Green Bio-Tec. Co., Ltd.
  IV-2.16 Beijing Tianan Stevioside products Co., Ltd.
  IV-2.17 Jiangsu Dongtai City Meifu Product Co., Ltd.
  IV-2.18 Shanghai Longfeng Food Additive Co., Ltd.
  IV-2.19 Liaoning Jiafu Stevia Technology Co., Ltd.
  IV-2.20 Tianjin Candy Natural Plant Products Co., Ltd.
  IV-2.22 Tianjin Nanda Kaitai Pharmacy Co., Ltd.
  IV-2.21 Liaoning Changtu Stevioside Industry Co., Ltd.
  IV-2.25 Hunan Changde Xihu Stevioside Factory
  IV-2.24 Jiangsu Jianjia Pharmaceutical Industry Co., Ltd.
  IV-2.23 Shandong Tai’an Zhonghui Plant Biochemical CO., Ltd.
  IV-2.26 Hunan Jinshi Stevioside Factory
  IV-2.27 Hubei Hezhong Medicine Chemical CO., Ltd.
  IV-2.28 Guangxi Natural Foliage Products Factory ,Guilin Enster New tech Co., Ltd.
  IV-2.29 Sichuan Chendu Jule Pharm Co., Ltd.
IV-3 Major Association
  IV-3.1 China Stevia Association
  IV-3.2 China Food Additives Association
IV-4 Site Visit Report
  IV-4.1 Shandong Huaxian Stevia Co., Ltd.
  IV-4.2 Shandong Qingdao Runde Life Tech Co., Ltd. (GLG)
  IV-4.3 Shandong Qufu Xiangzhou Stevia Products Co., Ltd.

LIST OF TABLES

Table I-1.3-1 Difference species of stevia leaves in China
Table I-5-1 Agronomy cost estimate of stevia producer in China
Table I-6.2-1 Summary of stevia planting bases in China in 2002~2006
Table I-6.2-2 Summary of stevia planting bases in China in 2007
Table I-6.4-1 the breakdown of stevia planting area in 2007 and 2008 (estimated)
Table I-8-1 Price of stevia leaves in recent years
Table II-11.1-1 The new technique for stevia nursery
Table II-11.1-2 The new technique for stevia nursery
Table II-11.1-3 Special biological complex fertilizer and manufacturing technique for stevia
Table II-11.1-4 Improved single plant breeding process for stevia
Table II-11.2-1 The cultivated method of cross-breeding seed of stevia
Table II-11.2-2 The cross-breeding seed production technique of high A3 content
Table II-11.2-3 Method for breeding hybridized seed of stevia rebaudinum
Table II-11.3-1 A kind of tea consisting of stevia and the total tea-leaf
Table II-11.3-2 A kind of stevia beverage and its match amount of raw materials
Table II-11.3-3 Stevioside
Table II-3.1-1 List of breakdown of the numbers of contacted stevioside companies in China
Table II-3.1-2 The concentration of stevioside production in China
Table II-3.1-3 Summary of stevioside manufacturers in 2007 in China
Table II-3.1-4 List of the stevioside production in recent years
Table II-3.3-1 National standard of stevioside
Table II-4-1 Major raw materials of stevioside and their prices in Aug.2006
Table II-5-1 the price of different type of stevioside in different times
Table II-5-2 Product species and price of stevioside from Chinese manufacturers in Oct.2007 (unit: RMB/kg)
Table II-6-1 Export price of stevioside from 2003 to Aug.2007 in China, Unit: Kg, USD/kg
Table II-6-2 Export destination of stevioside in 2007(1-8) in China, Unit: Kg, USD/kg
Table II-6-3 Active exporter of stevioside in 2007(1-8) in China
Table II-6-4 Export situation of stevioside in 2007(1-8) in China
Table II-6-5 Export destination of stevioside in 2006, Unit: Kg, USD/kg
Table II-6-6 Active exporter of stevioside in 2006 in China, Unit: Kg, USD/kg
Table II-6-7 Export situation of stevioside in 2006 in China, Unit: Kg, USD/kg
Table II-6-8 Export destination of stevioside in 2005 in China
Table II-6-9 Active exporter of stevioside in 2005 in China
Table II-6-10 Export situation of stevioside in 2005 in China
Table II-6-11 Export price of stevioside in 2004 in China
Table II-6-12 Export destination of stevioside in 2004 in China
Table II-6-13 Active exporter of stevioside in 2004 in China
Table II-6-14 Exporter situation of stevioside in 2004 in China
Table II-6-15 Export price of stevioside in 2003 in China
Table II-6-16 Export destination of stevioside in 2003 in China
Table II-6-17 Active export of stevioside in 2003 in China
Table II-6-18 Export situation of stevioside in 2003 in China
Table II-7.2.2-1 List of major end user of stevioside in pharmaceutical Industry
Table II-7.2.3-1 List of major end user of stevioside in pharmaceutical Industry
Table II-9.1-1 Stevioside glycoside refining process
Table II-9.1-2 The refining method of stevioside
Table II-9.1-3 The process of stevioside extraction with membrane method joint technology
Table II-9.1-4 A new process of Stevioside extraction with common resin
Table II-9.2-1 A manufacturing process of ?-glucityl stevioside
Table II-9.2-2 The new process of separation and concentration of high-quality stevioside
Table II-9.2-3 Enrichment and separation of rebaudioside A with adsorption resin
Table II-9.3-1 Transfer of stevia and the manufacturing technique using enzymatic
Table II-9.4-1 A kind of process for removing peculiar smell of Stevia
Table II-9.4-2 A production technique for smell-removal of stevioside
Table II-9.4-3 A technique for modifying the taste quality of stevioside
Table II-9.4-4 A smell-removal process of stevia solution
Table II-9.5-1 Sanli Harmonic sugar- composite of stevioside
Table II-9.5-2 The manufacturing process of paper sugar of sweetener, especially stevioside
Table II-9.6-1 Application of stevioside R1 and its derivative as medicine for preventing and treating neurodegeneration disease
Table II-9.6-2 The technique of chlorophyll extraction from stevia lixivium
Table II-9.6-3 A manufacture method of liquefied endo medicine containing stevia extracts
Table II-9.6-4 The manufacturing method of stevia powder and latter the concentrated solution

LIST OF FIGURES

Figure I-1.3-1 The proportion of planting area for different stevia species
Figure I-6.1-1 Dry stevia leaf output and the stevia planting area in China in recent years
Figure I-6.3-1 Comparison of stevia planting distribution in China between 2006 and 2007
Figure I-7-1 Purchasing channels for stevia leaves in China
Figure I-9-1 The export volume of stevia leaf in China in the recent four years
Figure I-10-1 The apparent consumption volume of stevia leaves in recent years in China
Figure II-3.2-1 the output of stevioside in China from 2003 to 2006
Figure II-3.2-2 Geographical Distribution of Stevioside Production in China in 2007
Figure II-3.3-1 The structure of different species of stevioside by output in China in 2006
Chart II-4-1 Production flow of stevioside
Figure II-5-1 Estimated price trend of stevioside products in China in recent years
Figure II-7.1-1 Output, export and apparent consumption of stevioside from 2003 to 2005
Figure II-7.1-2 The consumption pattern of stevioside in 2005 and 2006 in China
Figure II-8.2-1 Future forecast of stevioside output from 2007 to 2011 in China
Figure II-8-2-2 Future forecast of stevioside consumption from 2007 to 2011 in China

COMPANIES MENTIONED

Jiangxi Ganzhou Julong high-tech Food Industry Co., Ltd., Shandong Huaxian Stevia Co., Ltd., Heilongjiang Hailin Stevioside Factory, Shandong Qingdao Runde Biotechnology Co., Ltd., Henan New Industrial Business Center Stevioside Products Co., Ltd.